Is Your Blog Good Enough?
When you work in a creative industry, your digital presence is a major factor of your success. The more visible you are, the more likely you are to attract new clients. Of course, who says digital presence, says blog. Except that the idea of a successful and competitive blog has long been dominated by the SEO strategy.
A blog that works is a blog that used the more relevant keywords for its niche and its audience. While it is true that without keywords, you can’t be found, it would be foolish to assume that SEO is all it takes to beat the blogging competition.