Lead Generation Using Interactive Quizzes
Having a rich mailing list as well as continuously building your email subscriber list is a crucial part of growing your online business. Regardless of whether you focus on providing information or offering numerous services to your visitors, it’s very important to be able to reach them when you have something new to share with them.
Often, the best way to accomplish this is by sending a newsletter to everyone on your mailing list. After all, improving your website content or boosting your site’s speed means nothing if nobody is actually visiting it.
However, people are reluctant when it comes to sharing their e-mails and often don’t want to bother with typing their personal information in even if they wouldn’t mind your weekly or monthly newsletter.
So, how can you engage your audience to get them to sign up to your mailing list?
One of the most creative ways to build your subscriber list and at the same time provide your visitors with an entertaining experience along the way is by using fun interactive quizzes.
What is an interactive quiz? It’s a quiz that provides interactive content to engage the user to actively participate by answering questions.
This is where quizzes by Interact comes in play. Using Interact, an online interactive quiz maker, you can make your own quiz for free!
Continue reading below to learn more about:
Interact is an online quiz platform that lets you create quizzes, polls, and giveaway promos to generate e-mail subscriptions. Their quizzes are highly responsive, interactive and, depending on how you create them, very entertaining.
It has been established already by hundreds of positive examples that visitors are more likely to provide their e-mail if they get something in return, even if it is quiz results; thus, Interact Quizzes will soon become an invaluable tool for growing your audience emailing list.
There are three types of interactive quizzes you can make with Interact to generate leads with quizzes. They are fun and provide a unique experience to users.
Personality Quizzes. Personality quizzes reveal to participants certain personality traits. There are multiple possible answers for each question and depending on which are chosen by the participant, a result is derived to suit those answers. For example, a travel-related Personality quiz would reveal to participants “What kind of traveler you are?”
Assessment Quizzes. Also known as knowledge quizzes because they test the participants’ knowledge in entertaining ways on specific topics. Among the several possible answers, only one is correct and at the end (multiple choice quizzes), participants get results according to the number of correct answers. An example of travel-related Assessment quiz would be “How much do you know about Machu Picchu?”
Scored Quizzes. These are like the magazine quizzes, that give you an outcome based on the total points accumulated and what range they fall in. Typically, they answer questions like “Are you the perfect travel companion?”
In terms of creating a quiz, you have two options: template quizzes or quizzes made from scratch.
Template Quizzes. These interactive online quiz templates are premade and already featured on the Interact platform. This is the easiest and fastest way to create a quiz. Plenty of topics and niches are available on the Interact platform. For example, the Travel section has over 40 templates to choose from.
They are completely customizable, so you don’t need to worry if something doesn’t suit your business needs. The template quizzes can provide a base on which you later create your ultimate quiz to capture email subscribers or leave them as it relates to your website niche.
From Scratch. Quizzes made from scratch are an opportunity for you to create something unique to grow your email list. In this case, you pretty much do everything alone i.e. create a template, enter questions, add branching logic, answers and provide results.
Quizzes made from scratch can be a real hit, but also an exceptional experience for participants. They can generate a lot of leads if created and marketed correctly on your social media platforms.
If you’re new to creating quizzes, I’d recommend this only after you’ve successfully created a few quizzes using templates, so you can benchmark what type of quiz works for your business or doesn’t. Otherwise, you may spend hours creating something that fails and doesn’t bring new leads or email subscribers.
Best of all no matter which way you choose to create a quiz, the interactive quiz creator allows adding your own brand to it. It can be styled to match your business colors, fonts, images, and even add your logo to it.
Whether you’ll spend as little as 15 minutes or as much as two hours working on your quiz depends on what you have in mind really. Interact offers over 800 templates and even predone quizzes for users to simply embed into their websites. You can just pick the appropriate topic such as travel, fashion, etc. and then find an option that suits you the best.
Alternatively, you can create your own quiz, which naturally takes much more time. In case the interactive quiz ideas and the results are already in your head, you can probably finish making the quiz within half an hour. Longer quizzes, however, often take up to an hour or even more. As I said, it all depends on the type of quiz, number of questions and length of results.
Follow these simple steps to create an Interact Quiz from the Quiz Template offered on the online Interact Quiz Maker platform.
Now all you are left to do is imported it on your website and share it with your readers. You can embed a quiz to an existing blog post or a new blog post, show in an announcement bar, pop up, or create a landing page with it.
Interact supports several blogging platforms and website builders, including WordPress, Wix, Shopify, Squarespace, and more. They have their own WordPress plugin for easy integration of quizzes to your blog.
The Interact quiz maker is GDRP compliant and registered with Privacy Shield. And, the interactive quizzes using Interact’s quiz maker platform are mobile and tablet responsive.
The last step to attract new leads and get email subscribers is to get the word out. Post it on your social media profiles to engage your readers.
Don’t stop there, the quizzes are made compatible to be posted as a Facebook Ad. Interact even shares their best practices to help you get started.
Below is our first travel quiz. We did use a template, just, so we get the hang of it.
If Interact quizzes sound good to you, I highly advise you to give this excellent tool a try. Not only you’ll have fun creating the quizzes and your visitors will be more engaged when visiting your site, but you’ll also build your mailing list and reach more people with each newsletter.
Anyone interested in using Interact or requesting a demo can do so here. I want to point out that this is an affiliate link, but even if it wasn’t, I would still recommend Interact to anyone that wants to have happy visitors and a long mailing list.
There are several packages offered by Interact, so you can find the one that suits your business the best. Lite package is best for new bloggers and businesses that want to post a few quizzes per month, while the Growth and the Pro package are more expensive and for those that really want to focus on this type of lead generation, social media presence, and email marketing.
After all, you can always get started with a 14-Day Risk-Free Trial.
I personally love it!
