Get 100K+ Monthly Views on Pinterest
in 2 Weeks
If you are just starting out in the blogging world, bringing traffic to your site is your main priority. One of the ways to get traffic to blogs or sites is through social media referrals, and Pinterest is becoming a huge social media referral resource for site traffic.
But if you are just starting out, have no followers or don’t know how to use Pinterest, how will you break through the thousands of profiles on Pinterest and capture people’s attention to get them to your site?
By following these simple steps, I honestly believe they will boost your Pinterest profile in the right direction to start getting you traffic to your site and go from 0K to 100K monthly views on Pinterest.
I was able to reach 145K monthly views in two weeks. I know you can too! I don’t even pin daily to Pinterest, even though everyone advises to do so, and I was still able to get to 100K in two weeks.
Get to 100K Monthly Views on Pinterest in 2 Weeks Following the Steps Below
Setup Pinterest for Business and Profile Overview
- Create Pinterest for Business Account
- Optimize your Profile
- Claim Your Website
- Enable Rich Pins
The first step to being successful on Pinterest is correct account setup, proper profile creation (or editing if you already have one), and rich pins (we’ll get to this later).
If you have a personal Pinterest account switch it over to a Business account in the settings. This will enable you to use the Analytics feature (People you reach, Followers’ Demographics, etc.), which will be very important for marketing tracking.
Next, set up your Pinterest profile to be SEO optimize and to represent you or your brand. Presentation, Presentation, Presentation! People will first be drawn to your profile image, then your profile description. So, looks do matter!
Choose a photo that represents you or your brand, and don’t go changing it every few weeks. Most people are visual learners, so they will remember you by the profile photo.
After you choose a photo, write a rich and SEO optimized description about yourself of your brand. Pinterest allows People, Board, and Pin searches. So, it’s important to include SEO keywords that you want to rank for in your description as well.
By having an SEO optimized description, you increase your chances to be found for multiple similar keywords or LSI. LSI stands for Latent Semantic Indexing and they are keywords that are commonly found together within a single topic and are semantically related to each other. For example, one of the main Categories on Pinterest is Travel and Beach Travel is a sub-category. You want to rank for both if you are a traveler that often posts something about beaches and traveling.
After your profile setup, the next step is to “Claim Website” (Pinterest > Settings > Claim Website). By claiming your website on Pinterest, you get two important features. One, you get analytics on how pins from your website are doing, and second, your business logo gets featured on all the pins from your site (free promotion).
Finally, enabling Rich Pins for your site is the last step. Rich Pins provide additional details to your Pins that are on your site. If you search for food recipes (see example below), Pinterest displays the ingredients and time needed for the recipe in the Pin description by using Rich Pins.
Rich Pins for a food recipe on PinterestCurrently, four different types of Rich Pins are supported: product, article, app install, and recipe. Pinterest has created a very helpful guide to enabling Rich Pins, which you can read here.
Naming Your Boards
- Name Boards based on Sub-Topics
Pinterest organizes boards under categories. Each category has a subcategory and so on.
The important thing when naming your Boards based on your niche is to name them the same as one of the sub-categories provided by Pinterest because the main categories have the most followers which means a huge competition.
You want to compete in subcategories that have a large number of followers but not millions like the main categories do. This will give your Pins a chance to be seen more frequently.
How to find the topics of interest on Pinterest?
This is where having a Business Pinterest account comes into play. Click on Analytics > People you reach > Interests, under Interests you will see Topics that your audience is into. Selecting any topic will lead you to the main page of that topic.
Each topic shows how many followers it has, and it provides four random sub-topics.
Topic (Travel)
Sub-Topic (Beach Travel)Take the topic “Travel.” It has 57,759,949 followers. That’s a lot of people to reach and compete with! But look at Beach Travel it only has 398,454 followers. Now that’s more manageable. So, in this case, I have created a Board called “Beach Travel” and my Pins related to traveling to the beach, beaches, swimming, summer, etc. go in that board instead of just a generic board called Travel.
Use these steps to get names for your boards based on your niche. Don’t worry, even if you don’t have topics under Interests because you might be a newbie on Pinterest you can still achieve the same goal. Use the standard category page on Pinterest to get the name of your boards from the category for your niche. It’s the same thing as topics, it just doesn’t show you the followers number.
SEO Optimization
- Pin Description
- Board Description
As previously mentioned, SEO optimization is a crucial step to getting noticed by people. Pinterest has a search bar for a reason. It allows users to search for things they are interested in, whether it’s fashion, travel, cooking, or anything else related.
For example, someone wants to see different styles of a male’s blue blazer, so the person types “men’s blue blazer” on Pinterest. Your niche is fashion and you have a Board about Men’s Fashion and even a pin with a man wearing a blue blazer. You want to make sure the description of this pin contains “blue blazer,” “men’s fashion,” “men’s blazer,” etc. to rank for different keywords related to fashion, men’s clothing, and most importantly a “men’s blue blazer.”
“A pin’s description allows 500 characters so take the time and use all of it to fully describe your pin.”
The time you spend writing rich, descriptive descriptions for your pins will be all worth it in the end when traffic starts coming in from them.
The same goes for Board descriptions. Write the board’s description to represent what the pins will be about and to attract people with similar interest to follow them.
For example, if your niche is travel and you create a board called “Bucket List” then SEO keywords like travel destinations, must-see places, beautiful places to visit, vacations, holidays, etc. should be present in the board description so the board shows up in searches related to travel.
Check out this free tool to help you search for SEO keywords for Pinterest.
Facebook Groups
- Joining Facebook groups for Pinterest
Now, if you are new to Pinterest and have no followers one of the best ways to get your pins re-shared is by joining Facebook Pinterest Groups.
By taking part in a Facebook group dedicated to Pinterest re-pinning, you give the opportunity to other bloggers to share your pins and reach a wider network. People following them can become your followers, and even potential traffic leads.
Also, Pinterest promotes re-pinning other people’s pins, not just pinning yours. Maybe they believe in the “sharing is caring” motto.
There are Pinterest groups on Facebook for all niches, general groups, and general blogging.
Here are some Facebook groups for Pinterest that I use:
- Bloggers United – All blogging types
- Pinterest for Travel Bloggers – Travel
- Ultimate Pinterest Group for Travel Bloggers – Travel
Do a little search on Facebook and check out the ones that would best fit your work schedule. Don’t just join them all. Take your time and check each one of them out, one at a time and see what works for you.
Some do daily pinning, others do weekly, and the majority of them do require re-pinning of all users that are contributing to the thread. So, if you don’t have time for that it might not be a clever idea to participate in that group or thread.
Automated Tools
Viralwoot
- 30-days trial
- Unlimited scheduling
Viralwoot is one of the popular automated platforms that allows scheduling to Pinterest. They offer a 30-Days free trial then it has two paid plans depending on what the customer needs and wants.
Why use Viralwoot?
If you have a lot of posts, especially if they contain images like I do since my niche is travel, Viralwoot allows you to schedule unlimited pins to your Pinterest boards. Viralwoot can pin for you every hour if you have the content for it.
So, it’s great to use such an automated service to kick-start your profile and fill up those empty boards.
Tailwind
- Customized Scheduler
- 100 free pins
- Tribes (reset every 30 days)
- 100 pins free trial
Tailwind is the other popular automated platform for pin scheduling to Pinterest.
[clickToTweet tweet=”What’s awesome about Tailwind? Tailwind has a predefined schedule for best times to post to Pinterest. #tailwind #pinterest #tips #blogging #bloggers” quote=”What’s awesome about Tailwind? Tailwind has a predefined schedule for best times to post to Pinterest.”]
Of course, this can be adjusted to your own needs.
Why use Tailwind?
Tailwind also has “Tribes.” Tribes are community groups where you share your pins and re-pin other people’s pins for maximum exposure. Tribes are similar to Pinterest Group Boards.
Sample Tailwind’s ScheduleThe negative side of its free trial is that it only gives you 100 pins and that’s it. The Tailwind Tribes allows 30 submissions of pins, but the counter does reset monthly, so you can continue pinning the next month.
How Did I Reach 145K monthly views on Pinterest in 2 Weeks?
I followed the above steps. I tend to post my articles on Mondays and Wednesdays, so I mainly participated in Facebook groups (the ones mentioned above) about two per week which was right after publishing a blog post.
I took the first few days and edited all my boards to have a correct description and section they should fit in. Then I started pinning images from Iva Says using Viralwoot because of its unlimited scheduling, and I manually re-pinned from participating in Facebook threads.
I do 90% manual pinning so getting a high monthly view rate on Pinterest is totally doable with manual pinning only.
Last Tips to Help You Reach 100K in 2 Weeks
- Don’t overdo it with the Facebook Groups, or you might burn out after a week.
- Focus on proper SEO optimized Board/Pin description.
- Make sure all your images on your site have ALT attributes.
- Don’t forget to add some hashtags at the end. There are mixed feelings in the community about using hashtags, but if you limited them to 2-4 I don’t think it will hinder ranking position.
- After you have a decent amount of boards and pins, join Pinterest Collaborative Boards (this allows you to share your pins to Boards that have other followers).
- Don’t do everything all at once. As I said you don’t want to burn out after a week. Even if it takes you 3 Weeks to get to 100K, do it at a pace that fits your lifestyle.
If you also need help improving your self-hosted blog/website’s performance and loading speed check out my article here.
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